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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72" style='word-wrap:break-word'><div class=WordSection1><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>The 21st International Conference on Persuasive Technology (Persuasive2026) will be held from March 11 to 13, 2026, in Hakodate, Japan, hosted by Future University Hakodate.<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'><o:p> </o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>Persuasive Technology is an interdisciplinary field that investigates how interactive systems can influence human attitudes and behaviors through persuasion and social influence—without coercion. Since its inception in 2006, the conference has served as a global forum for researchers, practitioners, and designers interested in behavior change, digital intervention, and human-centered technologies.<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'><o:p> </o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>In 2026, the conference will be held in the scenic city of Hakodate, renowned for its blend of history, nature, and innovation. The venue, Future University Hakodate, offers a creative atmosphere that supports interdisciplinary dialogue and collaborative thinking.<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'><o:p> </o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>This year, Persuasive2026 will be co-located with the 8th International Conference on Activity and Behavior Computing (ABC2026), providing opportunities to connect with related communities and expand the scope of discussions.<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'><o:p> </o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>We look forward to welcoming you to an engaging and memorable event in northern Japan<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'><o:p> </o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>The scope includes, but is not limited to, the following topics:<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Persuasive systems design<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Behavior change support systems<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Interaction with persuasive systems, interfaces, and visualizations<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Interactive agents and (generative) AI for persuasion<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Tailored and personalized persuasion<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Gamification<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Evaluation and validation methodologies<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Smart environments, IoT, and contextual persuasion<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Digital marketing, eCommerce, and smart cities<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Motivation, cognition, perception<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Application domains: health, safety, sustainability, education, work<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Ethical considerations, privacy, and trust<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Counter-persuasion, resilience, and social media influence<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'><o:p> </o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'><o:p> </o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>Keynote Speakers<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'><o:p> </o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>Catherine Pelachaud (CNRS / Sorbonne University): Socially Interactive Agents as Support for Behavior Change<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>Hiroshi Ishiguro (Osaka University / ATR): Avatar and the Future Society<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'><o:p> </o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'><o:p> </o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>Submission Deadlines<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>Full/Short Papers: November 7, 2025<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>Late Breaking Results (LBR): January 11, 2026<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>Posters / Demos / Doctoral Consortium: January 11, 2026<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>Workshop & Tutorial Proposals: October 15, 2025<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'><o:p> </o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>Find us on:<o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Website: <a href="https://2026.persuasivetech.org/" target="_blank"><span style='color:#054483'>https://2026.persuasivetech.org</span></a><o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• LinkedIn Page: <a href="https://www.linkedin.com/company/persuasive-2026" target="_blank"><span style='color:#054483'>https://www.linkedin.com/company/persuasive-2026</span></a><o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'>• Twitter Account: <a href="https://x.com/Persuasive_conf" target="_blank"><span style='color:#054483'>https://x.com/Persuasive_conf</span></a><o:p></o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'><o:p> </o:p></span></pre><pre><span style='font-size:10.5pt;font-family:Montserrat;color:black'> ----------------------------------------------------------------------------------------<o:p></o:p></span></pre><pre><span 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